Loretta Lee joined George Hall at the start of his new hotel contract. The group, named after a hotel ballroom where an extended contract was in progress, began recording in 1927. By the early '30s there had been a switch in venues, from the Arcadia Ballroom to the Grill Room of the Hotel Taft. The group's advertising motto in this period was "Dance with Romance." A subsequent upgrade in quality involved a series of female vocalists, which featured Loretta Lee.
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