Herbert "Herb" Alpert (born March 31, 1935 in Los Angeles) is an American musician most associated with the group variously known as Herb Alpert & The Tijuana Brass or as Herb Alpert's Tijuana Brass or just TJB for short. He is also famous for being a recording industry executive — he is the "A" of A&M Records (a recording label he and business partner Jerry Moss founded and eventually sold).
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